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CINESTYLE Media > Words > 2022 > February

What do you think of when you think about producing a video? If you’re like most people, you likely think about either a guy with a camera on his shoulder or a big budget film. But producing a commercial is very different from both of those things. It’s neither the behind-the-scenes TikTok you see while casually yet infinitely scrolling, or the months-long productions of Hollywood films.  The video production process has SO many details you’d simply never think. And there’s…

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Three people making a corporate demonstration video

Connecting with your audience and building awareness are essential for your marketing strategy. Video is the most effective tool to reach those goals in 2022. With more and more video popping up every day, and even more ideas on how to use it, we put together this list to guide you and give some clarity on your video marketing strategy. There are many different ways that video can be used for business, the following list contains five. Each type of…

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This is a clever stock footage brand film about nothing. Seriously. What it does convey is how powerful video is and how your mind perceives the images. Watch it once with the audio up, then once with the audio off. There is no product to remember, but the mood and emotion is there. Just like when you go see a movie, music, images, and emotion stick with you. Visual moments are what stick in your head and make you think…

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Video is a powerful medium that allows businesses to communicate with their audience in a way not possible through other formats. As visual creatures, humans tend to have longer attention spans for videos than text.  Despite video’s power, many small business (SMB) owners assume video marketing is only accessible to larger, more established corporations. The budget, time, and skills necessary to create videos are top reasons why SMB owners avoid this type of marketing.  But, a video marketing strategy is much…

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